Meeting-Ready B2B Leads, Only When They're Real

Purely on performance - pay per lead or pay only for ready-to-meet prospects. No retainers. No fluff.

Trusted by growing B2B companies

How It Works

Our proven 4-step process delivers meeting-ready prospects with transparent SLAs and performance guarantees.

ICP & Data Cleanroom

We define your Ideal Customer Profile and build a hyper-targeted, clean data list.

Personalization Engine

Crafting first-line and trigger-based copy that resonates with each prospect.

Multichannel Outbound

Engaging prospects across email and LinkedIn touchpoints for maximum reach.

Handoff & Calendar Booking

SLA-backed qualification and seamless calendar integration with show-up guarantees.

Pure Performance

Real results from our last 90 days of campaigns

42%
Lead-to-Meeting Rate
Last 90 days average
9
Avg. Days to First Meeting
Business days from start
<1.8%
Bounce Rate
Across warmed domains

What Our Clients Say

Real feedback from B2B companies that transformed their lead generation

Success Stories

Real results from companies that moved from spray-and-pray to precision targeting.

SaaS infra: 37 ready meetings in 6 weeks

How we helped a B2B SaaS infrastructure company generate 37 qualified meetings with enterprise CTOs in just 6 weeks.

37 Meetings Booked
89% Show-up Rate
$2.1M Pipeline Generated
View Case Study

IT services: 22 qualified CFO/CTO calls

Targeting senior decision makers at mid-market companies for managed IT services resulted in 22 high-quality conversations.

22 CFO/CTO Calls
18% Conversion Rate
$180K Avg Deal Size
View Case Study

B2B eCom: 18 buyers from ABM list

Account-based outreach to procurement and operations leaders generated 18 meetings with active buyers.

50 Target Accounts
36% Response Rate
18 Meetings Booked
View Case Study

Frequently Asked Questions

Get answers to the most common questions about our lead generation process.

What exactly counts as a 'qualified lead'?

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A qualified lead meets these specific criteria:

  • Company Fit Score ≥70%: Based on company size, industry, tech stack, and growth indicators
  • Decision-Making Authority: VP+ level or budget authority for your solution category
  • Active Engagement: Positive reply expressing interest or asking relevant questions
  • Geographic Match: Located in your target regions
  • Timing Indicators: Recent hiring, funding, or expansion signals

We provide a detailed scoring rubric during onboarding so you know exactly what qualifies as a lead. Each lead comes with a fit score explanation and conversation context.

How do you guarantee meeting show-ups?

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Our 89% show-up rate comes from:

  • Qualification Process: Multiple confirmation touchpoints before booking
  • Value Pre-Communication: Prospects understand what they'll get from the call
  • Reminder Sequence: 48hr and 2hr reminders with value reinforcement
  • Calendar Integration: Automatic time zone detection and calendar blocking

Our guarantee: Free replacement for any no-show or misfit prospect within 7 days. We also provide detailed conversation logs so you can see exactly how the meeting was set up.

Can I see examples of your outreach copy?

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Yes, during our fit call we'll show you:

  • Industry-Specific Templates: Anonymized examples from your sector
  • Personalization Samples: How we research and customize first lines
  • Sequence Flow: Complete email cadences with timing
  • Response Patterns: What types of replies we typically get

We also provide our High-Converting Email Templates (15) resource with proven frameworks you can review before starting.

What's the difference between Pay Per Lead and Pay Per Meeting?

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Pay Per Lead ($25-50):

  • Qualified prospects who respond positively to outreach
  • You handle the meeting booking and follow-up
  • Good for teams with strong sales development capacity
  • Higher volume, lower cost per contact

Pay Per Ready Meeting ($75-100):

  • Meetings already booked in your calendar
  • Prospect confirmed, reminded, and briefed
  • Perfect for busy executives or small teams
  • Higher conversion rates, lower time investment

Most clients start with Pay Per Lead to test our quality, then move to Pay Per Meeting for efficiency.

How long before I see results?

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Typical Timeline:

  • Week 1: Account setup, ICP refinement, and sequence creation
  • Week 2: Campaign launch, initial data validation
  • Week 3-4: First qualified responses and leads
  • Week 5-6: Full momentum with 10-15 qualified leads/week

Factors affecting speed: Market size, ICP specificity, and competitive landscape. SaaS and IT services typically see results faster (2-3 weeks) than highly specialized industries (4-6 weeks).

Do you work with all industries?

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We specialize in B2B services with deal sizes $10K+:

  • ✓ SaaS & Software: Infrastructure, security, productivity tools
  • ✓ Professional Services: Consulting, agencies, legal, accounting
  • ✓ IT Services: MSPs, system integrators, cloud services
  • ✓ Manufacturing & Distribution: B2B equipment and industrial
  • ✓ Financial Services: B2B fintech, insurance, lending

We don't work with: B2C, MLM, real estate, insurance sales to consumers, or industries with compliance restrictions on cold outreach.

What data sources do you use?

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Our multi-source approach ensures high data quality:

  • Primary Sources: Apollo, ZoomInfo, Sales Navigator, Clearbit
  • Verification: ZeroBounce, NeverBounce for email validation
  • Enrichment: Firmographic and technographic data layering
  • Real-time Updates: Job change tracking and company news monitoring

Quality metrics: 95%+ email deliverability, 85%+ phone number accuracy, and real-time job title verification.

How do you ensure deliverability and avoid spam folders?

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Our deliverability protocol includes:

  • Domain Setup: Proper SPF, DKIM, and DMARC configuration
  • IP Warming: Gradual volume ramp-up over 2-3 weeks
  • Content Optimization: No spam trigger words, balanced text-to-link ratios
  • List Hygiene: Bounce management and engagement tracking
  • Volume Management: Max 50 emails/day per domain
  • Reply Rate Monitoring: Maintain 3%+ reply rates for algorithm favor

We achieve 95%+ inbox placement rates and provide weekly deliverability reports.

What happens if leads don't convert to sales?

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Our responsibility vs. your responsibility:

We guarantee:

  • Qualified leads meeting agreed criteria
  • Positive responses expressing genuine interest
  • Accurate contact information and company fit

Your sales process determines:

  • Conversion rate from lead to opportunity
  • Deal size and closing timeline
  • Product fit and pricing discussions

We provide: Monthly performance reviews, lead quality analysis, and messaging optimization to improve your conversion rates. Most clients see 15-25% lead-to-opportunity conversion.

Can you integrate with our CRM system?

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Yes, we integrate with most major CRMs:

  • ✓ HubSpot: Direct API integration for leads and activities
  • ✓ Salesforce: Custom fields and automated lead creation
  • ✓ Pipedrive: Deal stages and activity logging
  • ✓ Zoho: Lead scoring and campaign tracking
  • ✓ Others: Via Zapier or CSV uploads

What gets synced: Lead contact info, company data, conversation history, fit scores, and source attribution. We also provide weekly CSV exports if preferred.

Ready to Transform Your Lead Generation?

Book a quick 15-minute fit call to see how we can deliver meeting-ready B2B leads for your business.